Popular travel destinations and new travel trends: This is how we will travel in 2025 is written by Karen Bender.

New trends, popular travel destinations and old travel habits create exciting travel experiences in 2025
Popular travel destinations and experiences are constantly evolving, and new travel trends are shaping the way we can travel in 2025. The hotel booking page Booking.com have just published their travel predictions for the coming year, and we've dived into the most exciting trends for the best travel of 2025.
See here which destinations have been most popular in the past year
One of the biggest travel trends is an increased focus on sustainability and unique experiences. Therefore, many choose to travel to destinations with a focus on fewer tourists and more authentic connections to nature and culture in 2025.
Generational travel – where children, parents and grandparents go together – is also one of the new travel trends that has great potential.
The many travel trends in 2025 offer exciting new ways to explore the world, and sustainability, technology and community are in focus.
Read below about all nine new travel trends that booking.com predicts will be the biggest in 2025 and that will define the travel patterns of the coming year, and then you will be able to see the 2025 favorites among the destinations.

The 9 trends in travel in 2025
Vintage travel
Instead of filling up your suitcase from home with everything you need on holiday, you can buy the holiday wardrobe along the way. In this way, you get both a closer connection to the holiday destination and take home vintage souvenirs full of history.
Night tourism
Away from the city lights and away from the fight for the sunbed by the pool. The stars of the night and the deep blue infinity of the universe entice many of us to seek out the darkness.
Well-being and the eternal (travelling) life
Wellness is not just nice now and then, but will also be seen as the start of a longer life. And new forms of body treatments are emerging.
A whole new world for neurodivergents
Traveling can be a challenge if you have special sensitive needs. Fortunately, artificial intelligence – or AI – and greater focus from the industry can help make travel much calmer, easier and more enjoyable
Generational journeys
Instead of saving money for an inheritance, the older generations would rather have experiences with children and grandchildren now and then. Getting really close to the whole family across generations is really popular.
From men's tours to zen
Self-indulgence is not reserved for the stronger sex. Men's tours with a focus on wellness and enjoyment are gaining ground.
Adventure without age
Wild and physically demanding activities also attract the gray gold - age is just a number, and this applies especially when travelling.
Luxurious airport experiences
When a relatively large part of the journey is spent at an airport, the airport must have something to offer. Delicious restaurants, shopping in specialty stores, comfortable waiting furniture and easy and fast service mean that some airports are chosen for and others from.
AI-powered travel plans
Artificial intelligence and algorithms know us almost better than we do ourselves. Therefore, many will use AI tools to find the perfect journey for themselves.
Read on to find out which travel destinations match these trends and at the same time get inspired for your trip in 2025.

Sanya: China's Hawaii on Hainan
Sanya, located on the island of Hainan, the southernmost province of China, offers a perfect combination of natural beauty and relaxation.
With its soft sandy beaches, clear waters and mountainous landscapes, the city is known as the 'Hawaii of China' and beckons with a warm climate and 2.500 hours of sunshine a year.
Here you can experience the spectacular nature in the Yanoda Rainforest Park or the dramatic rock formations in the Nanshan Daxiaodongtian Caves, which invite you to active hikes.
The almost endless sandy beaches offer total relaxation, and then you can pamper yourself in hot springs and geothermal baths.
Sanya fits perfectly with the travel trend, which is about well-being and 'immortality'. It's about slowing down, immersing yourself in wellness and relaxation.
With a focus on recharging body and mind, Sanya will be an ideal destination for travelers seeking revitalization and balance on their journey in 2025.

Houston in Texas: Southern Hospitality and Cultural Life
A clear travel trend in 2025 is a focus on sustainability and cultural immersion, where travelers seek to experience the soul of a destination rather than just skim the surface.
Houston, which is located in the heart of the southern states in USA, is an obvious choice, as the city combines a rich cultural history with modern energy.
Houston offers live music, colorful neighborhoods like the East End, and renowned museums like NASA's Space Center and the World War II History Museum.
With its thriving music scene, the city is also a mecca for music lovers, especially genres such as bluegrass breathes life into the true southern atmosphere.
If on your big trip in 2025 you dream of combining history and culture, you can also do it in the area around Houston, where you can both visit the city of Galveston, which with its historic charm invites you to slow down and enjoy life and also round Texas' beautiful beaches along the Gulf of Mexico.
USA is often on the list of the most popular travel destinations, and Houston is an obvious choice for generational travel, where families can gather for shared experiences from museums and concerts to relaxing trips along the Gulf Coast.
The city's versatility therefore makes it a destination that has something to offer travelers of all ages.

San Pedro de Atacama: Raw natural beauty in Chile
Travel trends in 2025 highlight 'slow travel', where travelers slow down and immerse themselves in the local environment. San Pedro de Atacama is in the north Chile and is a perfect destination for just this.
With its unique location 2.400 meters above sea level, the city offers an authentic and peaceful experience.
Here you can experience geological wonders such as sandstone canyons, salt flats, bubbling geysers and majestic volcanoes. San Pedro de Atacama is also the center of night tourism, where the spectacular starry sky free of light pollution creates magical moments for stargazers.
The sustainable approach to tourism is in focus with activities such as hiking, geothermal baths and astronomical tours, which let travelers explore the raw beauty without leaving a large footprint.
The town's narrow streets and sun-dried mud houses make San Pedro de Atacama an oasis where you can find peace, closeness to nature and a deeper connection to one of the world's most unique desert landscapes.
One of the obvious travel trends here in San Pedro de Atacama is night tourism, where the clear sky and the cosmic view make the night a highlight for all visitors.
At the same time, the ageless adventure trend can also be truly explored here, where hiking in desert landscapes, exploring geysers and volcanoes as well as stargazing under a spectacular sky create unique adventure experiences.

Tignes in the French Alps: Where adventure and relaxation merge
Tignes, hidden in the heart of the beautiful Alps in France, is one of the popular destinations where adventure and relaxation go hand in hand. Regardless of the season, the area offers unique experiences that make it an obvious destination for travelers looking for both activity and tranquility.
In winter, Tignes turns into a true winter paradise with snowy pistes and an atmosphere that attracts skiers and snowboarders from all over the world.
When the snow melts, the mountains open up for summer activities such as hiking, horse riding and climbing and offers magnificent nature experiences.
Tignes is also a center for night tourism, where the clear mountain nights create a perfect setting for stargazing and astronomical experiences. In addition, the destination is ideal for generational trips, where families can gather for shared experiences from skiing and hiking to horse riding up in the majestic alps.
With a combination of activities for all ages and unique nature experiences, Tignes is a destination that creates travel memories for a lifetime and is therefore obvious to put on the list of an unforgettable trip in 2025.

João Pessoa: The Brazilian Sun Gate
João Pessoa is known as Brazil's 'sun gate' due to its location at the very eastern tip of South America. The city fits perfectly with travel trends for 2025, where sustainability, cultural experiences and nature experiences are at the center.
The city's green surroundings, idyllic beaches and vibrant culture create a unique setting for travelers seeking meaningful and authentic experiences.
João Pessoa is also an excellent destination for night tourism, where the clear starry sky and a calm atmosphere make the evenings particularly magical.
Regardless of whether you take an evening walk along the beaches or enjoy the soft tones of Brazilian music under the starry sky, the darkness and the beautiful stars are something very special.
Regardless of what you prefer in terms of nature, music or city life – yes, everything is possible in it Brazil.

Naha on Okinawa – one of the Japanese's own most popular travel destinations
Naha, the capital of the island of Okinawa, is a city where vibrant urban life merges with a rich cultural heritage. As the central hub of the island, Naha offers bustling streets filled with color and local activities that provide a vivid insight into Okinawa's unique soul.
This dynamic combination of tradition and modernity makes Naha one of the popular travel destinations in 2025, where authenticity and cultural immersion are the focus.
At Okinawa's traditional markets, visitors can explore local handicrafts, while the iconic Shuri Castle offers a fascinating insight into history.
Naha fits well with the trend of being more inclusive towards people with special sensitive needs. Here you can plan your trip in 2025 with modern aids and a focus on travelers with different needs. It creates balance, activity and calm.
The city's natural experiences such as the Gyokusendo cave offer a peaceful setting for contemplation, while the lively streets and colorful markets create an atmosphere of energy and commitment. Therefore is Japan an exciting and very cultural country to visit.

Tromsø: Northern lights and midnight sun north of the Arctic Circle
Tromsø in the heart of Northern Norway brings travelers closer to the wonders of nature and the depth of culture.
Often referred to as the 'Gateway to the Arctic', the city combines dramatic landscapes with vibrant urban life, making it one of the obvious popular destinations for those seeking meaningful and memorable experiences.
Tromsø is definitely on the list for an unforgettable trip in 2025 if you want to explore the trend of night tourism. Here you can experience the magic of the northern lights dancing in the winter sky or enjoy the eternal light of the midnight sun in summer.
Activities such as dog sledding, sailing trips on the fjords and quiet moments on snowshoes in the untouched nature make Tromsø to a destination where nature experiences are central. This actually also makes it an excellent offer for a generational trip, where you can really create a good and memorable trip in 2025.

Willemstad: Pastel colors of the colonial era – popular destinations in the Caribbean
Willemstad, the capital of Curaçao, is a colorful and vibrant destination where culture, history and natural beauty merge.
The pastel colored buildings from the colonial era where The Netherlands ruled island, bustling markets and idyllic beach coves make the city a unique destination for travelers seeking authentic experiences.
It is obvious to visit Willemstad on a trip in 2025 if you are interested in sustainability, recycling and local markets, because the city fits in perfectly here. One of the big travel trends is the one about vintage travel, and here you can really let loose.
The local markets and small shops offer unique finds and authentic souvenirs, so you can easily be recycled-trendy and shop sustainably.
Willemstad is also an ideal destination for men seeking new challenges and diving into the travel trend of relaxing men's trips. Because here you can experience relaxing beach stays and a cultural heritage that encourages reflection and personal reflection.
This combination of trends from vintage finds to cultural depth and inner calm makes Willemstad one of the popular Caribbean destinations in 2025, offering something for all ages and genders, whether you love vintage finds or prefer the endless beaches.

Villajoyosa: Endless bathing beach and houses in beautiful colors
Spain has always been on the list of popular travel destinations, and if you dream of exploring this corner of the world on a trip in 2025, turn your nose to Villajoyosa, a charming corner of the Costa Blanca in eastern Spain.
Here you will experience the colorful houses, which were originally painted in the same color as the fishing boats to guide the fishermen home from the sea, and the peaceful sandy beaches, which create an atmospheric and calm atmosphere.
Generation trips are an obvious trend here, where families can strengthen bonds through shared experiences. Villajoyosa offers activities of all kinds from exploring Gothic churches and historic towers to enjoying the area's beautiful nature. It appeals to both young and old.
It is obvious to welcome the travel trend of generational travel here and enjoy one family trip, where together you can slow down and enjoy the local environment and the authentic experiences.
Did you know: Here are editor Anna's 7 overlooked favorite islands in Thailand!
7: Koh Mai Thon south of Phuket
6: Koh Lao Lading at Krabi
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Trieste: Walking routes and extensive coastlines
Trieste in the northeast Italy close to the border Slovenia is a destination that captures several of 2025's most exciting travel trends.
With its coastline along the Adriatic Sea and surroundings that range from grasslands to dramatic cliffs and beautiful castles, you can both experience culture, sustainability and create a generational journey.
Night tourism is also one of the special travel trends that suits this small piece of Italy well, as the city's clear nights are transformed into a magical sight where the starry sky is reflected in the sea.
The Gulf of Sistiana, with its calm waters and steep cliffs, is ideal for evening walks, where the silence and cooler temperatures bring calm and reflection.
This unique combination of trends does Trieste to a destination that appeals to many types of travelers from those seeking the magic of the night to those looking to immerse themselves in culture and sustainable experiences in one of Europe's most fascinating coastal cities.

Pack your suitcase and set off on an exciting journey in 2025
Travel trends for popular destinations in 2025 show that the journey itself will become as important as the destination. With sustainability and the climate in focus, more travelers are choosing alternative forms of transport such as trains and buses, even though air travel is still the most chosen form of transport.
Train travel allows you to enjoy beautiful landscapes at a leisurely pace, while modern buses offers climate-friendly connections between cities and regions, often with lower CO₂ emissions than airplanes.
These modes of transport make it easier to make environmentally conscious choices without compromising on comfort.
2025 is about traveling consciously, where both choice of transportation and experiences create a more meaningful and climate-friendly journey.
See here where the editorial team plans to go., and here is 25 trips you'd like to take in 2025.
What to experience in 2025 – new and popular travel destinations
- Sanya in China: Sandy beaches and wellness
- Houston in the United States: Southern hospitality and cultural life
- San Pedro de Atacama in Chile: Raw natural beauty
- Tignes in France: Where adventure and relaxation merge
- João Pessoa in Brazil: The Brazilian Sun Gate
- Naha in Japan: Okinawa is the Japanese's own holiday favorite
- Tromsø in Norway: Northern lights and midnight sun north of the Arctic Circle
- Willemstad on Curacao: Pastel colors from the colonial era
- Villajoyosa in Spain: Fishing boats in beautiful colors
- Trieste in Italy: Hiking routes and extensive coastlines
Did you know: Here are the 7 cities in Europe with the most hours of sunshine
7: Nice in France – 342 hours/month
6: Valencia in Spain – 343 hours/month
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Did you know: Here are 7 overlooked food experiences you must try in Austria!
7: Gourmet at an altitude of 3,000 meters at the Ice Q restaurant in Tyrol
6: Eat cheese on the cheese street in Bregenzerwald near Vorarlberg
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